In the battle for TV rights, Bundesliga bosses say German football will have to look at new kick-off times in order to compete with the English Premier League - at the risk of alienating fans.
The Premier League's new multi-billion pound television rights deal is causing concern in German football that the Bundesliga's leading teams will no longer be able to compete against their English rivals.
Bundesliga chief executive Christian Seifert says the league may now have to consider "unpopular options" if it is to improve marketing opportunities.
This could include changing kick-off times and spreading the weekend league programme to cover a Monday evening kick-off.
Bayer Leverkusen sports chief Rudi Voeller is just one club manager who believes a change in fixture times could help attract more television income.
"I could imagine that Monday evening is a possibility," he was quoted as saying in Friday's Bild newspaper.
"The time is attractive and would be good for TV, but in principle Saturday should be our main match day."
The new Premier League agreement is worth 5.14 billion pounds (6.9 billion euros / 7.9 billion dollars) for three seasons from 2016 to 2019, with broadcast rights shared between British broadcasters Sky and BT Sport.
Bundesliga clubs in comparison will receive 835 million euros for the 2016-2017 season when the current four-year deal worth 2.51 billion euros then expires.
So far German football - which has much cheaper ticket prices than the Premier League and has the world's highest match attendances - has been against staggering the fixture programme.
Six of the top-flight matches are played on a Saturday with five starting at the traditional 3.30 pm kick-off time, and one game played at 6.30 pm. Two matches (occasionally three) are played Sunday and one is on Friday evening.
Amateur clubs, backed by the German Football Federation (DFB), had originally opposed the Sunday afternoon kick-off, which was introduced from the 2009-2010 season.
"There should be no more taboo issues," Wolfsburg general manager Klaus Allofs said.
"Until now we have always managed the balancing act of fulfilling the wishes (of TV) but keeping the match programme compact. But there should also be compromise."
Borussia Moenchengladbach sport director Max Eberl said the league would have to consider "breaking with tradition" in order to stay competitive.
"We can't stay fixed on our beloved 3.30 pm (kick-off) but have to make concessions, otherwise the gap to England is going to get bigger," he said.
The new Premier League deal has raised the spectre for Borussia Dortmund general Michael Zorc of a midtable English side like Stoke City leaving even Germany's European powerhouse Bayern Munich trailing.
Bild says the situation is in fact "far worse" - relegated Premier League side Cardiff City last season earned 34.6 million euros more than German champions Bayern. Bundesliga bosses are now demanding a "a match time revolution," the paper said.
Bayern chairman Karl-Heinz Rummenigge told Bild: "It's said that 'money scores goals' - one has to fear that from 2016 the English will score even more goals.
"This will of course have an effect on the transfer market. Take the move by Angel Di Maria for 75 million euros from Real Madrid to Manchester United. These sort of transfers will in future be the norm."
Schalke sports director Horst Heldt also fears German clubs will no longer be able to compete internationally.
"It is remarkable that the last club in England gets more than the first in Germany," he said.
"We have to think about how we can close this large gap. We have to think about a lot of things and be ready to make changes."
Whether German fans, or the nation's amateur clubs, would tolerate having Bundesliga matches spread out as they are in rival European leagues remains to be tested.
At present the Premier League has three different Saturday kick-offs, two on Sunday and one on Monday. Under the new English TV deal there will also be a Friday night slot for games.
The Spanish Liga meanwhile has 10 different match times spread over four days.
VfB Stuttgart coach Huub Stevens says the Bundesliga should be open to new ideas "but football is always there for the fans and that should never be forgotten."
And Werder Bremen general manager Thomas Eichin says the Bundesliga will have to be wary of alienating supporters.
"We know some fans would not be happy with expanding the kick-off times. Money is not everything," he said.